| GANC
2-- A new audio conferencing solution has arrived in Second Life ahead
of Linden’s built-in voice beta client. Saturday, Great America Network
Conferencing (GANC) unveiled its two-sim conference center,
offering full conference packages to companies or groups that want to
hold large meetings in SL. A kick-off party attracted about 24 guests
for a tour and live music.
Using proprietary software, hardware
and servers, GANC will offer a way for a full sim of avatars to have
two-way phone conferencing, while hundreds more will be able to connect
at the same time by phone-- up to thousands via Web conferencing. "No
matter how much we get used to the chat environment, the reality is
that the ability to communicate and get things done effectively is
still over the phone," said GANC's chief executive officer Atalar
Longstaff (Reno Provine in real life). "We want to give businesses the
ability to conference the way they normally do, with the tools they
normally use, here in SL," he said. "We will allow people to use their
real phones and it will stream into SL, through our hardware."
With
LL releasing voice capabilities sometime this summer, soon it will not
be unusual for a conference room of avatars to voice chat. GANC is
positioning their service as superior in sound, scalability, and
reliability. "SL voice, along with Skype and Ventrillo that people use
with SL, are fine for the consumer level, but these are really not up
to the level of business," said Pierce Benelli, vice president of GANC
Sales. "That is why we offer our full audio bridge. It's clearer and
more reliable, independent of headsets and sound cards," he said.
Saturday people were able to listen via the parcel streaming, or call
in and be part of the phone conference. A parcel listener, GEOELDER
Clary, said, “The sound on site is excellent.”
The company has
included in its build a private orientation island, with login direct
from its Web site. "We want to make sure that people attending can
effectively come in and have a good experience," Benelli said. The
orientation consists of many stations, each showing a series of slide
shows and notecards, and will have personal greeters and helpers along
the way. He estimates it will take people about one hour to one hour
and a half to complete the training. After finishing orientation,
participants may use lindens provided in the conference package to go
to a shopping area to buy accessories customize their avatars. "What we
want is the smoothest transition into SL for someone with no
experience. And along the way, we will have a group there to hold their
hand," Benelli said.
From the shopping area, the guests can
directly teleport to their conference location. The first is a Moroccan
themed build, with two conferencing facilities, a cafe, an
entertainment area, a pirate ship, and caves to explore. Other themes
will be added in the future. "We are selling a memorable experience,
something your clients will remember and tell others about," Benelli
said. Many package sizes are available, but a small conference up to
ten people can cost around $2000 USD.
Audio and video
conferencing is not new to SL. January's opening of the U.S. Congress
is one example. Hipcast co-founder Eric Rice created a convention
center in SL last summer, with live media streaming capabilities, built
by Endira Udal and Rez Menoptra of Rezzust. Jeff Pulver of Pulver.com
brought in a conference center last fall called Pulveria. The first
presentation at Pulveria was a live talk from the joint session of VON,
or Video on the Net.
Some however, aren't sold on using Second
Life for mission-critical business conferences. "SL is a small
conference venue and works best for groups that are regularly meeting,"
said another SL conference coordinator, Biscuit Carroll, founder of
Conference Island. "To get a newb up to speed for conferencing takes 60
to 90 minutes. This is not a sensible proposition for a one-off
meeting." Using the Holodeck designed by Carroll's parent company
Inside This World, the Conference Island meeting environment can be
transformed from a pool party to a board room, an office, a zen garden,
jungle, tree house, or desert island. Carroll said many of his
conference groups use a Web cast solution called Messagebank, or bring
their own teleconferencing systems. He had a bleak view of the future
of this market in SL, saying, "The reality is that most people
interested in conferencing in SL buy their own sim."
The
technology that sets the GANC centers apart from its competitors is in
the audio bridge, which runs off numerous redundant servers at the
company's Chicago headquarters, GANC sources said. The firm offers
automated and operator-assisted audio conferencing options, dial out,
video conferencing, Web collaboration, as well as a number of added
features, such as participant polling, transcription, and call
recording of audio conferences to enhance the conferencing experience.
"Our goal is to have all of our products available outside of SL,
available in-world," Reno said. |
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